CVS Celebrates Fundraising Feat at Fenway

To mark the success of the 2012  Advancing Medical Research campaign, nine-year-old Lucas Fox of Indianapolis, Ind., who has cystic fibrosis, threw out the ceremonial first pitch at Fenway Park just prior to the Boston Red Sox versus Toronto Blue Jays game Friday night.

The Woonsocket-based company's fund-raising campaign raised more than $5 million in five weeks at local CVS locations throughout the nation. Clerks asked customers if they would donate to research for ALS and Cystic Fybrosis, and many said yes.

Lucas was joined on-field by his mother, Brenda Fox, who served as co-chair of this year’s campaign for CVS, and his sister, Hannah Fox,  6, who also has cystic fibrosis. 

“Campaigns like this are deeply personal to us, driving us to achieve results that will truly make a difference and help people on their path to better health,” said Jon Roberts, executive vice president of CVS Caremark and president of the company’s Pharmacy Benefits Management business. “When our colleagues and customers get behind a campaign like Advancing Medical Research, which will support critical research to finding cures for ALS and cystic fibrosis, we think about the individuals and families who are suffering from these diseases and we become emotionally attached to the goals of the campaign."