City Woman Opens Avon Storefront

Alesia Desjardins working to make BEAUTY and more 4 LESS a success.


Alesia Desjardins, 26, a lifelong resident of Woonsocket, loved selling beauty products to people so much she decided to open a store on Park Avenue and be her own boss.

The Bernon Heights resident has been an Avon sales rep for about a year and a half now. "I just absolutely love it," she said. She began with Avon as a part-time job, but she discovered she really enjoyed the work. She realized she was not just good at selling for Avon, but also had a knack for selling at her full-time job as a stock supervisor at the outlets in Wrentham, MA. "I feel that I sell a lot of stuff when I am there," Desjardins said.

She figured she ought to capitalize on her talent for sales and work for herself. That required taking a position with less responsibility to free up some time. She worked and saved for about seven months before finding the spot at 825 Park Ave. to set up her shop, BEAUTY and more 4 LESS. "It took a little while," she said, buying stock a little at a time and saving money to rent the store space.

She said though she's optimistic about selling Avon beauty supply products like makeup, hairspray and skin cream - even items for men like cologne, deodorant and aftershave. Desjardins said she also sells accessories like flashlights, small tools, and pajamas for guys. With her shop, she said, people who like to buy Avon products don't have to wait for their purchases to be delivered - they can walk out of her store with the merchandise in hand. Also, she said, she can offer deals they're not likely to find at big drug stores.

She said anyone who would like to get set up as an Avon representative should giver her a call. "I want to help people in the Woonsocket community have a job, also." Desjardins said.

Desjardins met her goal of one customer per day for the first month, and though things have been a little sporadic since then, she's optimistic about her chances of success. "I don't beat myself up about it. It's going to happen," she said.

BEAUTY and more 4 LESS is located at 825 Park Ave. in Woonsocket. You can also buy from Desjardins online at her Avon representative page, or call her at 401-345-4776. The store hours are Tuesday 12-4 p.m., Thursday 12-6 p.m., Friday 9 a.m.-6 p.m. and Saturday 9 a.m. to 4 p.m.

Russell Archambault August 16, 2012 at 07:40 PM
Wish you the best of luck on your new venture !
BEAUTY and more 4 LESS August 17, 2012 at 01:54 PM
Thank You ! :)
Jeannette Chapdelaine August 19, 2012 at 04:49 AM
Wishing a sweet young lady the sweet smell of success. Good Luck Alesia!!
Kathleen Ann Pacheco-Corbett September 01, 2012 at 05:48 AM
I wish great success in your new venture. Miss you at the leadership and monthly meetings.
Donna Palreiro September 01, 2012 at 12:18 PM
Hi Aleisia, Congratulations on your new adventure. Here's wishing you much success on your continuing expansion of your Avon career.


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